Black Gold Coffe

Black Gold Coffe

·        Background Cash

Black Gold follows the story of Tadesse Meskela, head of Oromia Coffee Farmers’ Union, an Ethiopian  Co-operative which is trying to get a fair price for the  coffee  produced by its members. This is a recent problem. Before  the  early 1990s, the  International Coffee Organisation made sure that farmers  received a fair price for their coffee. But after the US left the ICO in 1993,  coffee prices were  set  by the  New  York Board  of Trade. They went  too  low, with the  result  that  large coffee companies got rich while many coffee  farmers  in developing countries grew  poor.  The World Trade Organisation talks in Mexico in 2003 were  supposed to help  solve this problem but ended in failure. After this, Tadesse realized  that  the  only way to help  his farmers  was  through the Fair Trade Movement. They would   sell  coffee  to  companies willing to pay a fair price  which  would  then  allow  them to use the  Fair Trade logo on their products..

·        Problem ?

appears and the release of the film directly contrary because in contrast to the conditions experienced by the coffee farmers and families in Ethiopia ?

·        Theory 

Kartel theori is Cartel is a group that aims to establish an independent producer prices, to limit supply and competition. cartel is done by businesses in order to gain market power. This market power allows them adjust product prices by limiting the availability of goods in the market.

 

-. a commodity trading floor in New York City, where the "C" international benchmark price of coffee is set each business day based on supply and demand, and explores the effects that these international prices (which by 2006 were at an all-time low) have on Ethiopian coffee growers. Other footage was shot at the first Starbucks and the World Barista Championship at the 2005 Specialty Coffee Association of America conference in Seattle; and at a café and the Illy coffee company in Trieste, Italy.

·        Conclusion

Tadesse realized  that  the  only way to help  his farmers  was  through the Fair Trade Movement. They would   sell  coffee  to  companies willing to pay a fair price  which  would  then  allow  them to use the  Fair Trade logo on their products.

The story follows Tadesse’s  attempts to develop business with coffee companies willing to work outside the New York market. In Trieste, London and  Seattle,  he is successful and  is soon  able to start paying his farmers  a small profit which they put towards building  a school.  During  the  story, the  reader discovers  many interesting facts about coffee  and  the  lives of Ethiopia’s coffee farmers.  It ends on a hopeful note  and  a reminder to all coffee drinkers  to ‘’think before you drink’’.