Black Gold Coffe
·
Background Cash
Black
Gold follows the story of Tadesse Meskela, head of Oromia Coffee Farmers’
Union, an Ethiopian Co-operative which
is trying to get a fair price for the
coffee produced by its members.
This is a recent problem. Before
the early 1990s, the International Coffee Organisation made sure
that farmers received a fair price for
their coffee. But after the US left the ICO in 1993, coffee prices were set by
the New
York Board of Trade. They went too
low, with the result that
large coffee companies got rich while many coffee farmers
in developing countries grew
poor. The World Trade Organisation
talks in Mexico in 2003 were supposed to
help solve this problem but ended in
failure. After this, Tadesse realized
that the only way to help his farmers
was through the Fair Trade
Movement. They would sell coffee
to companies willing to pay a
fair price which would
then allow them to use the Fair Trade logo on their products..
·
Problem ?
appears and the release of the
film directly contrary because in contrast to
the conditions experienced by the
coffee farmers and families
in Ethiopia ?
·
Theory
Kartel
theori is Cartel is a group
that aims to establish an independent producer prices, to limit supply
and competition. cartel
is done by businesses in order to gain market
power. This market power allows them adjust
product prices by limiting the availability of goods in the market.
-. a commodity trading floor in New York City, where
the "C" international benchmark price of coffee is set each business
day based on supply and demand, and explores the effects that these
international prices (which by 2006 were at an all-time low) have on Ethiopian
coffee growers. Other footage was shot at the first Starbucks and the World
Barista Championship at the 2005 Specialty Coffee Association of America
conference in Seattle; and at a café and the Illy coffee company in Trieste,
Italy.
·
Conclusion
Tadesse
realized that the
only way to help his farmers was
through the Fair Trade Movement. They would sell
coffee to companies willing to pay a fair price which
would then allow
them to use the Fair Trade logo
on their products.
The
story follows Tadesse’s attempts to
develop business with coffee companies willing to work outside the New York
market. In Trieste, London and Seattle, he is successful and is soon
able to start paying his farmers
a small profit which they put towards building a school.
During the story, the
reader discovers many interesting
facts about coffee and the
lives of Ethiopia’s coffee farmers.
It ends on a hopeful note
and a reminder to all coffee drinkers to ‘’think before you drink’’.
